Conquer CRM with These Affordable and Powerful Trends

It’s been quite some years now since CRM has captured the software industry like none other. Blame it on the versatility with an array of features that CRM offers, why wouldn’t anyone want to make the best of it then? The goal is to do up the most amazing applications that would help users ease their tasks, track sales, maintain customer engagements, and manage a business in the most efficient way with Microsoft Dynamics CRM. In the recent years, we’ve witnessed a plenty of developments surfacing in CRM like bug fixing, releasing new versions with appended features, and amending the existing functionalities to further enhance the system. There’s been no looking around since its adoption by a number of MS Dynamics CRM developers across CRM development companies all over the globe.

While a new generation of CRM has been doing the rounds for some time now, it’s time we look at the trends that will scale the IT industry up another level this year.

Artificial Intelligence

Intelligent CRM is another feather in the hat of new generation CRM for its ability to think cognitively. Earlier, CRM was intelligent only enough to work by following the instructions as passed by a human programmer, similar to conventional programming system. But that was it. However, ever since the conception of Artificial Intelligence (AI) in CRM, the machines are able to make own decisions by recognizing and extrapolating the patterns based on initial instructions passed externally. AI, an amalgamation of technologies like machine learning, big data analytics, predictive analytics, etc., is offering everything- from customer service to personal assistance. For instance, AI will be able to recommend customers a variety of products based on parameters like their buying habits, marketplace trends, local demography, etc. in real time while the customer is checking out the shelves of your store in physical or online. On the contrary, it may also suggest a few investment tips to the marketers on where their money is being spent the best. The goal is to make decisions easily by capitalizing data generated through digital interactions established worldwide.

System Integration

System Integration is one of the toughest tasks that developers face irrespective of the technology they work in, especially when the two systems are weak or poor. The ability to integrate is often considered as a measure of software quality. If you are able to integrate it with the other system easily, then your software is probably an efficient system. And, if not, there are fair chances your system will not sustain for long. System Integration is prominently important for business as data needs to be accessed by numerous other systems as a part of the learning process of AI. In the previous year, the consumers witnessed many businesses relying increasingly on real-time data that gained them the opportunities to expand their marketing, sales and services activities. Conversely, 2017 will observe optimized, smart and coherent utilization of data.

App Engagement

Applications have become a necessity for businesses to stay ahead of the time and survive in the competitive market. Therefore, many organizations are getting into mobile application development to expand their customer base to meet the ever increasing demands. Apps are condensed versions of websites which are robust with responsive designs and deliver specific functionalities. With this, vendors are able to increase customer engagement as they enable the customers to manage their product experience and services according to their needs through a digital medium. Since a few years now, CRM offers solutions similar to portals that reveal parts of your CRM in a protected way to the customers, or anyone who can add to the data in your CRM.

Conclusion

These are the three trends that we’ll be keeping our eyes on. Perhaps, a brainstorming session with your team on these CRM trends could help you make a headway in the industry. Keep innovating!

(Source: https://www.promptsoftech.com/blog/conquer-crm-with-affordable-powerful-trends/)

Why You Should Absolutely Endorse a Micro App

What if the mobile apps provide a customized view to you and show you only what you need? That is always a demand by the busiest people who have the least time to surf through pages and a whole load of data to find what they need. They want their solutions instantly, hands-down, and as simple! Well, you ask it and Micro Apps have it. Micro Apps are no bulky, traditional mobile apps built by almost every other custom mobile app development company worldwide. These apps are the modest, optimized manifestations of large and complicated apps, and deliver single-functionality interface to the users. So the good part is- you focus on a specific problem and obtain a task-based solution without having to navigate through the entire app. Micro Apps are built using HTML and are accessible from both mobile and computer devices through a browser. You may consider a weather forecast app or Facebook Messenger for that matter which is specifically built to allow real-time chatting between users.

The concept holds a lot of importance for IT organizations who vie to furnish enterprise mobility services to the users. Their foremost challenge is to deliver the app functionality as quickly by deploying minimum resources and secondly, deliver extraordinary UX to instigate espousal. They believe, rather than taking up huge projects to develop multi-functionality enterprise mobile apps, micro apps focus on building targeted section of functionality in an application. Hence, more companies are reevaluating their mobile app strategy and capitalizing on micro apps to maintain a firm stand in the consumer market. Here’s why the concept of the micro app is skyrocketing and the companies are joining the bandwagon.

Mobile Apps Have Become Onerous

As mobile technologies advance, mobile app developers develop bulky and intricate applications based on tools used for company branding and ideas acquired from customer interaction. Many times, an organization ultimately lands up building a mobile app as a compact version of its website. Since enterprises refuse to minimize the functionalities for better usability, they develop large mobile apps that occupy considerable storage space and phone resources to run efficiently. This results in customers complaining about the increased loading time and difficult navigation of such apps wherein they are unable to access exactly what they want in just a few clicks.

Rising Production Costs of Mobile Apps

In the process of competing against larger organizations, smaller companies end up investing all of their capital in developing unfeasible and complicated mobile applications which hardly finish. As a result, many possibly useful apps lose out on the opportunity to feature in various app stores as the company’s budget falls short of high production costs.

Users Demand a Facile Experience

Users, generally, do not like browsing the whole app as in the case of websites. They want an app that offers quick, specific solution to their targeted problem which can save their time and effort spent on performing the same task on the website. And there is where the mobile apps fail to impress users. Mobile apps are built elaborately; having splash screens, menus, and separate sections where users lose more time than they anticipate accessing what they really want.

Précis

Micro apps gain an inclination here as they solve all the above-mentioned issues easily. These micro apps are light in size, minimize usage of phone resources, and give greater control to the users to access exactly what they want, without any trouble. Users can enjoy a customized version of the micro app by integrating it in mobile device and computer system, letting them switch from one interface to another in an easy and flawless way. Therefore, micro apps stand as a strong competitor against the mobile apps and may soon be a makeshift of the same. The novel approach will give a fresh lease of life to the companies to redefine their branding and customer retention strategies, and amplify their scope in an effective manner.

(Source: https://www.promptsoftech.com/blog/why-you-should-absolutely-endorse-micro-app/)

How to Harness the Power of IoT for a Smarter Living

Amidst all the hullabaloo stirred up by the smart devices taking the technology epoch to another level, IoT is certainly the next big thing to talk! We are on the way to innovating devices that could minimize our efforts to accomplish tasks, or might even end up doing on their own! These smart devices and applications have brought a wave of revolution that is transforming the way how humans work and interact with their surroundings. Thanks to IoT, that has not only made it easy to connect with people and technology, but has also given us a greater control over all the corners of life- home, workplace, streets, and beyond. IoT is redefining the way of connecting smart devices with people and ordinary objects. The IoT application development has replaced the mundane, passé objects with smart gadgets that can interact with us. There are a few life changing improvements that these smart devices are initiating.

The power of inter connectivity is derived from the underlying fact that these smart devices minimize the susceptibility to errors and allow us to manage things without fussing over.

We’ve stacked up a few of those blooming IoT ideas and products that are sure to lead you to a smarter, connected living!

Personalized Experience:

Using our smartphones as connecting hub, we can directly connect to our home, turn on/off the lights, and lock the front door, as and when we command. Such IoT applications are already available in the market and we’re likely to see more people buying the IoT devices in the coming years. Talk about Amazon Echo that easily interacts with you, play music and audio books, set alarms, provide real-time information on traffic and weather, and control a bunch of other devices- powered by the voice-controlled intelligent personal assistant Alexa. Personal assistants like Alexa hold the potential to provide us with the best, personalized experience and help us make decisions faster and better.

More Awareness:

There are a lot of things in our life which do not pose much of a problem, or probably we do not sense them as worries that need attention. You might have at least once fret over the gas stove you may have left on or the front door you forgot to lock. But you couldn’t do much when you’re away at your office. Here, the smart appliances like a smoke detector and smart lock help in doing away with these worries. The Nest Protect smoke alarm alerts your phone when it detects smoke in your house or even a burning toast in your kitchen for that matter. The Nest Cam sends the recording of anyone who has entered your house in your absence.

Efficient Driving:

Large companies like Apple, Tesla, Uber, and Google are eyeing on a future where cars would be driving themselves and to see it coming soon, these corporates are investing money big time. These smart cars collect, analyze and act on a large number of data points to choose the right route and function aptly. These self-driving, smart cars are an IoT innovation in themselves. You can think of owning a smart car sometime soon that would self-diagnose problems or even call the police when it meets with an accident. Gartner suggests that there would be 250,000,000 connected cars out on the road by 2020.

Wrap up!

IoT devices and applications are doing way more than just simplifying our living and work experience. As they are emerging every fortnight, their growing numbers are hinting toward the world that would probably work on their demands rather than ours. IoT app development companies are uncovering a future that will mark another accomplishment for mankind in the history of innovation.

(Source: https://www.promptsoftech.com/blog/harness-power-iot-applications-smarter-living/)