Why You Should Absolutely Endorse a Micro App

What if the mobile apps provide a customized view to you and show you only what you need? That is always a demand by the busiest people who have the least time to surf through pages and a whole load of data to find what they need. They want their solutions instantly, hands-down, and as simple! Well, you ask it and Micro Apps have it. Micro Apps are no bulky, traditional mobile apps built by almost every other custom mobile app development company worldwide. These apps are the modest, optimized manifestations of large and complicated apps, and deliver single-functionality interface to the users. So the good part is- you focus on a specific problem and obtain a task-based solution without having to navigate through the entire app. Micro Apps are built using HTML and are accessible from both mobile and computer devices through a browser. You may consider a weather forecast app or Facebook Messenger for that matter which is specifically built to allow real-time chatting between users.

The concept holds a lot of importance for IT organizations who vie to furnish enterprise mobility services to the users. Their foremost challenge is to deliver the app functionality as quickly by deploying minimum resources and secondly, deliver extraordinary UX to instigate espousal. They believe, rather than taking up huge projects to develop multi-functionality enterprise mobile apps, micro apps focus on building targeted section of functionality in an application. Hence, more companies are reevaluating their mobile app strategy and capitalizing on micro apps to maintain a firm stand in the consumer market. Here’s why the concept of the micro app is skyrocketing and the companies are joining the bandwagon.

Mobile Apps Have Become Onerous

As mobile technologies advance, mobile app developers develop bulky and intricate applications based on tools used for company branding and ideas acquired from customer interaction. Many times, an organization ultimately lands up building a mobile app as a compact version of its website. Since enterprises refuse to minimize the functionalities for better usability, they develop large mobile apps that occupy considerable storage space and phone resources to run efficiently. This results in customers complaining about the increased loading time and difficult navigation of such apps wherein they are unable to access exactly what they want in just a few clicks.

Rising Production Costs of Mobile Apps

In the process of competing against larger organizations, smaller companies end up investing all of their capital in developing unfeasible and complicated mobile applications which hardly finish. As a result, many possibly useful apps lose out on the opportunity to feature in various app stores as the company’s budget falls short of high production costs.

Users Demand a Facile Experience

Users, generally, do not like browsing the whole app as in the case of websites. They want an app that offers quick, specific solution to their targeted problem which can save their time and effort spent on performing the same task on the website. And there is where the mobile apps fail to impress users. Mobile apps are built elaborately; having splash screens, menus, and separate sections where users lose more time than they anticipate accessing what they really want.

Précis

Micro apps gain an inclination here as they solve all the above-mentioned issues easily. These micro apps are light in size, minimize usage of phone resources, and give greater control to the users to access exactly what they want, without any trouble. Users can enjoy a customized version of the micro app by integrating it in mobile device and computer system, letting them switch from one interface to another in an easy and flawless way. Therefore, micro apps stand as a strong competitor against the mobile apps and may soon be a makeshift of the same. The novel approach will give a fresh lease of life to the companies to redefine their branding and customer retention strategies, and amplify their scope in an effective manner.

(Source: https://www.promptsoftech.com/blog/why-you-should-absolutely-endorse-micro-app/)

Competitive Mobile Apps That Will Explode Your Business

Where people are rushing toward expanding their business and customer base by out and-out usage of mobile technology, we see an outrageous number of mobile applications gushing into the market every day. Blame it on the smartphone that has taken the world on the ramp of revolution which is determined to linger at least until the next big thing is in. Mobile users like you and me have hackneyed a host of mobile applications which have significantly affected our lives so much so that we could barely keep our hands off our smartphones. So what goes into making such versatile and over-the-top mobile applications? Well, there’s in fact a lot for us to discover that these applications are beyond a mere merger of high-end features and appealing designs. The technologies implemented, platforms supported, and the languages used to build these applications play critical in determining the scope, acceptance, usage and success of mobile application development. There are indeed three different categories of applications, serving disparate purposes, being developed by mobile app developers and each application belongs to some or the other category. Let’s dive into each one and gain a deeper understanding of how these applications are turning heads in the market!

• Native App

Native Apps are designed and developed to run on specific platform or device. These apps are primarily coded and built using a particular language, say Java for Android platform and Objective-C or Swift to support iOS platform. Since these apps are developed to execute in particular OS, they are comparatively faster and reliable. However, at the same time, it increases the development cost as the apps are platform-specific and ought to be replicated to support other platforms. For your applications to support several platforms, you got to maintain a different software which becomes complex and heavy on the pocket. While users download and install the Native apps from respective app stores like Google Play Store for Android devices and Apple App Store for iOS devices, there are certain apps that can run without an internet connection too. Besides, the Native apps can easily access the device’s internal applications like address book and camera. Instagram is the perfect example of the Native app.

• Web App

Web applications are authentically websites that appear similar to Native apps and are coded using HTML5, stored on the remote server, and run through a browser. These apps can be accessed by navigating to desired URLs and installing these on the device by bookmarking the page. Whereas, the mobile web applications that run on the mobile phone’s web browser are created using JavaScript and HTML5. The mobile web apps are fetched and run from the mobile web browser as and when needed, thereby they do not occupy any separate space on the mobile device. HTML5 has been widely accepted as a powerful tool to build interactive and customized web applications that fade away the distinction between web apps and normal web pages. Web application development is seen to expand with its growing popularity as it can run effortlessly on all types of browsers starting from Safari, Android Browser, Opera Mini, BlackBerry Browser, and the likes. The best example of the Web app is Moodboard.

• Hybrid App

Hybrid apps are an amalgamation of features of both Native and Web apps. They are built using JavaScript and HTML5 and run through the web browser. The HTML page is rendered and JavaScript is processed locally using device’s browser engine, and the app is run in the device’s native container. This process allows the Hybrid applications to access the device’s capabilities like a camera or internal storage. Mobile app development companies replace the existing web pages with Hybrid apps rather than building a separate app and leverage the peculiarities of the category time and again which often fetches them a noticeable presence in the app store. In addition, the Hybrid app enables building cross-platform apps as the HTML components can be conveniently used over different operating systems, depleting time and cost of development. PhoneGap and Rubymotion are two of the popular Hybrid app development tools while Basecamp is a good example of Hybrid App.

The Final Word

It is important to consider various aspects and factors before deciding which type of app would suit your business needs. Native and Hybrid apps provide rich product experiences but are heavier on the costs while Web apps are lighter on the pockets and don’t really require much access to device’s internal features. Analyzing your current priorities and future prospects is the best way to choose what amongst these works best for you.